Prevalence of Regular ActiveSG Users
Ministry of Culture, Community and YouthSpeakers
Summary
This question concerns the prevalence of regular ActiveSG users, the metrics used to measure its success, and strategies to increase participation as raised by Mr Seah Kian Peng. Minister Ms Grace Fu Hai Yien stated that 14% of 1.63 million members use credits weekly, though overall participation is higher as evidenced by 17 million facility visits in FY2017 and a 68% weekly participation rate. To boost engagement, ActiveSG has introduced innovative programming such as Aqua Zumba and Piloxing, alongside various Academies and Clubs for youths and seniors. The Minister highlighted that the GetActive! Singapore 2018 event reached more than 800,000 participants to celebrate National Day through sport. These efforts reflect the Ministry's commitment to encourage active lifestyles through diverse programming and community-wide sports celebrations beyond simple facility utilization rates.
Transcript
36 Mr Seah Kian Peng asked the Minister for Culture, Community and Youth (a) what is the prevalence of regular ActiveSG users, ie percentage of users who use their credits on a weekly basis; (b) what other metrics does the Ministry rely on apart from utilisation rates to measure ActiveSG's success in encouraging Singaporeans to lead active lifestyles; and (c) what plans are being considered by the Ministry to boost participation in ActiveSG.
The Minister for Culture, Community and Youth (Ms Grace Fu Hai Yien): Mr Speaker, Sir, we have a total of 1.63 million ActiveSG members, of which of about 14% use their credits weekly. However, transactions involving ActiveSG credits do not reflect the level of activity among ActiveSG members, as one member can book a facility on behalf of his group, and this excludes those who access our free-to-play facilities such as our sports stadia.
Since the launch of ActiveSG in 2014, national sport participation has increased. In FY2017, our public sports facilities recorded close to 17 million visits, and the National Sports Participation Survey reported that 68% of respondents participated in sport at least once a week.
MCCY and SportSG are committed to encourage Singaporeans to lead active and healthy lifestyles. ActiveSG has continually introduced innovative programming at our sports centres, such as Aqua Zumba, Bokwa and Piloxing, and launched various ActiveSG Academies and Clubs to encourage youths and seniors to learn to play different sports. The 2018 edition of GetActive! Singapore, our week-long celebration of National Day through sport, also reached out to more than 800,000 participants.