Awareness, Utilisation Rates and Efficacy of Differentiated Job Matching Platforms for Fresh Graduates and Young Professionals
Ministry of ManpowerSpeakers
Summary
This question concerns Dr Charlene Chen’s inquiry into the utilization, efficacy, and promotion of job matching platforms like MyCareersFuture (MCF) for fresh graduates and young professionals. Minister for Manpower Dr Tan See Leng reported that one in three individuals in this demographic were active MCF users in 2024, with six in ten securing employment within six months. To increase adoption, Workforce Singapore will continue using digital marketing, media pitches, and physical events to raise the portal’s visibility. The portal will also be enhanced with search filters for government-supported initiatives, such as the upcoming Graduate Industry Traineeship (GRIT) programme. These efforts aim to support jobseekers who use MCF alongside other channels like networking and direct applications to maximize their success.
Transcript
40 Dr Charlene Chen asked the Minister for Manpower (a) whether differentiated platforms such as social media will be used for job matching of fresh graduates and young PMETs in their job searches; (b) what is the utilisation rate of the MyCareersFuture portal by this group; (c) what is the portal’s efficacy in securing placements; and (d) what are the plans to increase awareness and adoption of the portal.
Dr Tan See Leng: Jobseekers, including fresh graduates and young professionals, managers, executives and technicians (PMETs), tap on multiple channels to maximise their chances of success in their job search. These could include MyCareersFuture (MCF) or other job portals, recruitment agencies, networking platforms and direct company applications.
MCF is one of the most widely used job portals in Singapore. One in three fresh graduates and young PMETs, proxied as those aged 30 and below in the labour force who have attained a diploma/professional qualification or a degree, were active MCF users in 2024. Of this group, about six in ten found new jobs within six months. These job applicants may also have utilised other job platforms.
Workforce Singapore (WSG) will continue to use a combination of digital marketing campaigns, media pitches and physical events to increase visibility of the MCF portal and encourage its usage. Additionally, WSG will continue to enhance functionalities such as the search filters that help users find job opportunities with Government support like the upcoming GRaduate Industry Traineeship (GRIT) programme for fresh graduates.