Total Expenditure and Budgeted Fees For and Incurred for Renamed "The Kallang" and "The Kallang Group"
Ministry of Culture, Community and YouthSpeakers
Summary
This question concerns the expenditure and fees for renaming the Singapore Sports Hub to "The Kallang" and Kallang Alive Sport Management to "The Kallang Group," as raised by Mr Chua Kheng Wee Louis. Acting Minister David Neo stated that the rebranding honours Singapore’s sporting heritage and noted the site has seen 9.5 million visitors since December 2022. He clarified that the rebranding exercise was managed entirely within the existing operational budget of The Kallang Group, resulting in no increase to the overall budget provision. The Group ensured cost-effectiveness by leveraging planned events to amplify rebranding efforts and following prudent procurement processes while hosting various international and community events. This destination rebranding seeks to strengthen the precinct's reputation as a leading regional destination for sport and lifestyle without incurring additional costs beyond the established budget.
Transcript
49 Mr Chua Kheng Wee Louis asked the Acting Minister for Culture, Community and Youth what is the total expenditure and fees budgeted for and already incurred in relation to (i) the renaming of the Singapore Sports Hub to The Kallang and (ii) the renaming of Kallang Alive Sport Management to The Kallang Group.
Mr David Neo: Since the Government took over the Sports Hub in December 2022, it has become more vibrant and accessible to Singaporeans from all walks of life. In this time, The Kallang has seen more than 4,000 event days and welcomed nearly 9.5 million visitors. The Kallang Group has hosted world-class sport and entertainment events, from the Singapore Tennis Open to the Taylor Swift concerts, as well as various local community events including more than 200 National School Games and school events, and annual signature events like Harmony Fest!, Majulah Fiesta and One Countdown.
The destination rebranding of the "Singapore Sports Hub" to "The Kallang" seeks to strengthen its reputation as a leading destination for sport, entertainment, lifestyle and community events in the region. We have since received positive feedback for the new name and how it honours the cultural significance deeply embedded in Singapore's sporting heritage and collective identity.
This destination rebranding exercise was managed within the operational budget of The Kallang Group, with no increase to the overall operational budget provision for the Group. The Kallang Group has been prudent, leveraging planned events to amplify rebranding efforts and ensuring cost effectiveness throughout the procurement process.