Measures Taken by Council for Estate Agencies to Educate Public on Scammers Impersonating Real Estate Agents
Ministry of National DevelopmentSpeakers
Summary
This question concerns the measures taken by the Council for Estate Agencies (CEA) to educate the public on scammers impersonating property agents, as raised by Mr Raj Joshua Thomas. Minister Desmond Lee stated that CEA collaborates with government agencies and the industry to advise consumers on verifying agent identities through the CEA Public Register. Key safeguards include avoiding payments to secure viewings and reporting scams to the police, with information shared via social media, property portals, and CASE. Outreach efforts also include features on national television and the broadcasting of safety messages on HDB digital displays at lift landings. CEA will continue leveraging these partnerships to keep consumers informed of protective measures and best practices against fraudulent activities.
Transcript
43 Mr Raj Joshua Thomas asked the Minister for National Development (a) what measures has the Council for Estate Agencies taken to educate the public on scammers impersonating as real estate agents; and (b) what more can be done to protect members of the public from such scams.
Mr Desmond Lee: The Council for Estate Agencies (CEA) has been working with Government agencies and the real estate agency industry to inform and educate consumers on how to protect themselves against scams involving individuals impersonating property agents.
CEA has advised consumers to verify the identity of the property agents via the CEA Public Register before entering into any dealings with such individuals and not to pay to secure viewings. The industry and consumers should also file a Police report if they believe that they have been victims of scams.
To further raise awareness of these safeguards and best practices, CEA partnered Government agencies, such as HDB and the Singapore Police Force (SPF), the five largest property agencies in Singapore (PropNex, ERA, Huttons, Orange Tee & Tie and SRI) to disseminate the information via their respective social media and communication channels. CEA also shared the information with the Consumers Association of Singapore (CASE) and property portals, that is, 99.co and PropertyGuru which published related consumer education articles.
CEA collaborated with SPF to feature rental scams on the current affairs programme, "Hello Singapore", with the relevant episode aired on 13 April 2022. The episode featured messages on how consumers can protect themselves against scams. CEA will also be broadcasting these messages on HDB's digital displays at lift landings around Singapore for one week in end-May 2022.
CEA will continue to leverage these partnerships and channels to keep consumers abreast of any issues that may impact consumer interests.