Evolving Grassroots Engagement Models to Better Engage Digitally-savvy and Diverse Population
Ministry of Culture, Community and YouthSpeakers
Summary
This question concerns the strategy for evolving grassroots engagement models to better reflect the needs of a more digitally-savvy and diverse population, raised by Mr Darryl David to the Minister for Culture, Community and Youth. Minister Edwin Tong Chun Fai, answering as the Minister charged with the responsibility for the People's Association (PA), stated that PA continually adapts its digital platform deployments to better engage and assist residents. Key initiatives include the progressive rollout of the PA Community App and digital display panels to provide information on community programmes, courses, events, and volunteering opportunities. Minister Edwin Tong Chun Fai noted that PA also continues to support less digitally-savvy residents through appropriate engagement while encouraging them to embrace technology. Additionally, PA integrates smarter digital tools to improve internal operational efficiency and enhance the quality of community events.
Transcript
61 Mr Darryl David asked the Minister for Culture, Community and Youth what is the current strategy for evolving grassroots engagement models to better reflect the needs of a more digitally savvy and diverse population.
Mr Edwin Tong Chun Fai: Mr Speaker, I am answering in my capacity as the Minister charged with the responsibility for the People's Association (PA).
Our residents' interests and aspirations continually evolve. This includes a growing appreciation for digital connection as well as the use of digital platforms to engage communities.
PA keeps a finger on the pulse of such developments and we continually make adjustments to the way in which digital platforms can be increasingly deployed to better engage as well as assist our residents. This includes the progressive launch of the PA Community App and the digital display panels, which allows residents to know more about their community, programmes, courses, events and volunteering opportunities.
At the same time, we are also mindful that some residents are less digitally savvy and may be unable to connect on digital platforms. For these residents, we continue to find ways to engage and assist them in a manner which is appropriate, whilst at the same time taking steps to encourage them to learn about and embrace the use of technology.
Beyond resident-facing engagement, PA also makes use of technology to enhance the quality of community events and improve the efficiency of our internal operations. By continually integrating smarter digital tools into our workflows, PA will be better positioned to direct our efforts and resources towards serving the community better.