Benefits from Singapore Serving as Filming Location for Music Videos of International Acts
Ministry of Trade and IndustrySpeakers
Summary
This question concerns the economic and non-economic benefits of Singapore serving as a filming location for international music videos, as raised by Ms Usha Chandradas regarding a partnership with the band Coldplay. Deputy Prime Minister Gan Kim Yong stated that such collaborations with the Singapore Tourism Board showcase the nation as a top-of-mind destination to boost visitor arrivals and spend. He noted that the Coldplay music video garnered over 12 million views and positive media coverage, enhancing Singapore's global appeal and vibrancy. The project also created job opportunities for over 100 local production crew and cast members, facilitating valuable skill transfers from global production teams. Finally, the Singapore Tourism Board will continue to explore similar partnerships with international artistes to spotlight Singapore positively to a global audience.
Transcript
24 Ms Usha Chandradas asked the Deputy Prime Minister and Minister for Trade and Industry (a) what economic and non-economic benefits can Singapore expect to gain from serving as the filming location for the band Coldplay's music video for "Man In The Moon (2024)", in partnership with the Singapore Tourism Board; and (b) whether there are any similar collaborations with international musical acts planned for the immediate future.
Mr Gan Kim Yong: The Singapore Tourism Board (STB) partners global artistes as part of its concerted marketing efforts to creatively showcase Singapore to a global audience and strengthen our position as a top-of-mind destination. For example, in 2022, STB worked with American singer-songwriter Billie Eilish to shoot her music video at Gardens by the Bay to showcase Singapore as a City in Nature.
We are heartened that STB's partnership with Coldplay for its music video "Man in the Moon (2025)" was very well-received locally and globally. Within a week from launch, the music video and related social posts have garnered over 12 million views and close to half a million interactions across the social media platforms1 of Coldplay, Warner Music and STB, garnering positive reactions online. The partnership also received positive coverage in both local and global publications. These enhance Singapore's overall appeal as a vibrant destination which, in turn, spurs tourism, including international visitor arrivals and spend.
The partnership also created unique job opportunities and provided global exposure for locals. Over 100 local talents, from production crew to cast, were hired to work alongside Coldplay's global production team. The opportunity to work with the global production team facilitates the transfer of valuable skills and supports the development of our local talent.
STB will continue to explore similar partnerships with global artistes to spotlight Singapore positively.