Assessing Long-term Environmental Awareness and Behaviour Changes from Participation in Go Green SG 2026
Ministry of Sustainability and the EnvironmentSpeakers
Summary
This question concerns the assessment of sustained environmental awareness and behavioural changes resulting from participation in the Go Green SG movement. Mr Dennis Tan Lip Fong asked about the metrics used to evaluate long-term impacts on corporations and individuals, alongside the findings gathered so far. Minister Grace Fu Hai Yien replied that impact is assessed through campaign reach, partner and activity numbers, and individual support for going green. She noted that the latest edition involved approximately 500 partners organising more than 1,000 activities, more than tripling the inaugural 2023 figures. Furthermore, campaign surveys indicated that over 90% of participants expressed willingness to adopt more sustainable lifestyles and advocate for sustainability.
Transcript
24 Mr Dennis Tan Lip Fong asked the Minister for Sustainability and the Environment (a) what metrics are used to assess whether participation in Go Green SG 2026 results in sustained changes in environmental awareness or behaviour for corporations and individuals; and (b) what findings have emerged from these assessments to date.
Ms Grace Fu Hai Yien: Go Green SG was initiated in 2023 as an annual whole-of-nation sustainability movement to rally citizens, businesses and the community to take collective action towards a more environmentally sustainable and climate-resilient Singapore. The movement is led by the Ministry of Sustainability and the Environment alongside partners from the public, private and people (3P) sectors.
We assess Go Green SG's impact through campaign reach, number of partners and activities, as well as individual support for going green.
The fourth edition of Go Green SG this year was held in support of the Year of Climate Adaptation. Some 500 partners organised more than 1,000 activities in support of climate action. This was more than three times the number of activities and partners from the inaugural edition in 2023.
Through Go Green SG campaign surveys, more than 90% of participants also shared that they were willing to lead more sustainable lifestyles and advocate for sustainability after participating in Go Green SG. These reflect a sustained mindshare among individuals, communities and businesses towards environmental sustainability and climate resilience.